Cambridge
Academy
In London
Course Description
Course Duration: Five Training Days
Course Language: Arabic or English
Include:
-Scientific material with TAB
-Workshops
-Reception and farewell at the airport
-Coffee Break
Introduction
Public relations and corporate communications are at the heart of business performance. Modern methods, tools, and channels have significantly increased the speed at which communications can be experienced, from local to global. This international PR and corporate communications conference seeks to enhance professionals' public relations and corporate communications skills, emphasizing strategic and tactical approaches to managing a company's reputation and stakeholder engagement.
This public relations and corporate communications conference will serve as an intensive public relations workshop, strengthening competencies critical for PR professionals. Participants will learn from case studies, engage in interactive sessions, and collaborate with peers. This format will facilitate a deeper understanding of public relations and corporate communications and their integral role in the organization to propel business communication training for employees forward.
Embracing the Global Perspective
The content of this public relations and corporate communications conference aligns with international public relations conference standards, aiming to prepare delegates for the global stage. Join us for an opportunity to elevate your expertise in PR corporate communications and drive your organization's success on an international platform.
Participating in an international public relations and corporate communications conference provides invaluable opportunities for networking, knowledge exchange, and professional development within the industry. This global forum enables professionals to explore emerging trends, best practices, and innovative strategies that can enhance their corporate communication efforts.
By engaging with peers, experts, and thought leaders from diverse backgrounds and industries, attendees can gain fresh insights, forge meaningful connections, and stay abreast of the latest developments shaping the field. Such conferences serve as catalysts for fostering collaboration, fostering innovation, and driving excellence in PR and corporate communications on a global scale.
Targeted Groups
-Corporate Communications Practitioners and Managers.
-Public Relations Officers and Managers.
-Marketing Officers and Managers.
-Digital and Social Media Specialists.
-Internal Communications Practitioners.
-Professionals Wanting to Improve Communications in Their Areas of Responsibility.
Conference Objectives
At the end of the public relations and corporate communications training conference, participants will be able to:
-Set Corporate Affairs in a strategic, anticipatory, and practical context.
-Develop an understanding of stakeholder programs for regular, focused communication.
-Examine the development of Corporate Affairs tools.
-Understand the development of strategy/plans/tactics and coordinate these.
-Evaluate and use research.
-Learn the tools and techniques required to manage reputation in a complex media environment.
-Manage knowledge within the business for effective media management.
-Shape external perceptions of their organization through first-class corporate internal communications.
-Develop a strategic approach and a clear plan of action.
Targeted Competencies
By the end of the public relations and corporate communications training conference, target competencies will be able to:
-Planning, organizing, and leading.
-Controlling and evaluating.
-Written communication.
-Public speaking and media handling.
-Building rapport.
-Providing and receiving feedback.